Building what people want at scale.
I turn post-it notes into revenue-generating ventures for startups and corporates.
I’ve built products, helped raise £50m+, and worked with companies like Amazon and Philips to launch their next £100m venture. I’ve been in design studios, strategy firms, and now I build ventures and angel invest.
I've learned to balance the creative tension between vision and viability — between what could be and what works.
I get excited about growth, AI agents and breakthrough UX — but everything starts with deeply understanding what people need.
Scroll to see my work
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AI SaaS Legal Assistant
Legal services are expensive and that leaves segments unprotected.
We spun 'Alexi AI' out of a leading law firm to front run the commoditisation of legal services.
Using Harvey AI we built a platform to protect startups and content creators for a monthly subscription.
We defined a business model pricing tier list to drive negative churn and service a £50m/yr opportunity.
- Defined ideal customer
- Validated desirability with ad testing, waitlists and interviews
- Prioritised features for MVP
- Iterated UX and user journeys in Figma
- Oversaw POC, MVP and technical feasibility assessment benchmarking LLMs inc. Harvey AI
- Set SaaS business model and pricing through competitor mapping and willingness to pay interviews
- Initialised plan to drive AARRR
The first one-stop-shop for those in fuel poverty
6.1 million households in the UK suffer from fuel poverty. When they simply try to get support to heat their home, they face complexity, ineligibility and idiosyncrasy.
Our social venture to unify the fragmented support landscape raised over £6m from leading utilities companies.
The Warm Homes Network has a NPV greater than £91m, servicing 70k+ customers nationally.
Achieving the next £100m for...
